Is there a person on the planet who enjoys waiting in line? Not only is waiting in line a waste of time, it can also raise the ire of customers—especially when they get in the wrong line and watch as several people who arrived after them get served first. Spending time in line can also reduce impulse buys.
Many of the world’s largest companies are combating this problem by installing a digital variation of the old “now serving customer number #45” system. Using that system, a customer would take a ticket with a number on it then wait for one of the attendants to call their number. Using the latest checkout lane systems, companies like Marshall’s organize their customers into a single line then call the next customer using a “call forward” system.
Having designed numerous digital signage projects from in-store kiosks to digital-out-of-home (DOOH) displays, we’ve compiled a list of the most common implementation mistakes companies make. Usually, we’re involved early on in a digital signage project. As a result, we’re able to “begin with the end in mind” and, using a flexible and scalable setup, ensure that the project delivers the powerful communications benefits of
Explosive growth of wireless device use is enabling innovative new solutions for retailers and their tech hungry customers. From
