The recent Salesforce.com Dreamforce conference in San Francisco was a shining example of cloud computing’s increasing influence and adoption across markets. We joined over 135,000 other attendees to hear about trends and ideas from incredible keynotes, attended expert-led hands on training and learning sessions to boost our cloud computing knowledge, and explored the Cloud Expo floor to discover new technologies in cloud computing that work with the force.com platform. As a technology solutions provider with a focus on customer satisfaction, Datatrend was able to gain further insights and knowledge on trends in the cloud computing industry and practical applications to enable improved customer experience management for our clients and their customers.
As we noted back in April of this year, nearly 50% of enterprise companies in North America and Europe will have invested in the cloud in 2013. We’ve previously covered cloud computing on our blog, clarifying the range of services from Infrastructure as a Service (IaaS), to Platform as a Service (PaaS), and Software as a Service (SaaS). Whether delivered as a service from an external public cloud provider, or delivered as IT services on a private cloud to internal business users, these models all give businesses the ability to be up and running – with new services running on infrastructure, platforms and software – in an incredibly short amount of time, at less cost, and with more flexible and scalable applications.
After four mind-blowing days of keynotes, sessions, and networking with attendees, we’ve identified 3 key trends that piqued our interest:
- Everyone is going mobile. Going mobile is nothing new; however the cloud technologies and the computing abilities we carry in our pockets are increasingly more powerful. In Marc Benioff’s (CEO of Salesforce.com) opening keynote on Tuesday morning, we learned that on Salesforce’s new platform, Salesforce1, there are more than ten times the number of APIs than lived on the previous mobile platform.We’ve noticed this trend in several markets working with our customers and technologies, including the health care industry. Providers are now using cloud technology and mobile tools to instantly access patient information and improve care. Mobile cloud applications can offer patients fast access to their medical history, as well as instant communication with doctors and nurses. However, these new applications require a high-performing and secure network to handle information without delay.
- Cloud systems enhance customer relationships. A huge focus at the conference was that customers come first. Imagine having the ability to be up and running within just days of deploying a new infrastructure for your enterprise. With IaaS, you can leverage on-deman IT equipment customized just for your needs, with much less investment in terms of total cost of ownership (TCO) and set up time. No longer do you need a full time team to keep it up and running, and upgrades are now all on the cloud. In Marissa Mayer’s, CEO of Yahoo!, keynote she mentioned a great point on customers coming first. She discussed the need for companies to be users of their products and services, that way they can relate and design their solutions specifically for the user. We aim to help companies move their enterprise infrastructure to the cloud with a customer-centric focus on improved service delivery.
- Our partners are providing integration options with the entire office in mind, getting every department involved. While walking the floor of the Cloud Expo, it was obvious that Dreamforce was not just a conference for those in sales, marketing and development. Over 350 solutions were showcased, all of which integrated directly into the force.com platform to connect every department and automate as many processes.While we attended this year’s Dreamforce to learn about emerging trends, a few of our top partners shared their cloud computing solutions at the Cloud Expo. IBM showcased an integration solution which can extend across their other cloud investments, helping enterprises get more benefit from Salesforce.com. Another partner of our Technology Services division, BMC, showcased Remedyforce, their cloud IT Service Management solution.
Moving to the cloud can be a complex and challenging experience for any industry. We’ve worked with several industries to build cloud environments, and from what we’ve seen at Dreamforce, the possibilities are endless. With the new Salesforce1, the goal is to have a platform that is easy for developers to work with, but is ultimately meant for customers. Everyone is a customer, and Marc Benioff argued that the “Internet of things” should really be the “Internet of customers.” Datatrend provides this experience through our partnerships with Virtustream, Actifio and other cloud service providers implementing IT solutions that will not only empower IT departments, but make the end users experience that much better.
Contact us to learn about our cloud services, and how we can help accelerate your cloud adoption!