If you are a software application provider (sometimes referred to as an ISV - Independent Software Vendor) or a solution provider with a product/solution that requires server and/or storage hardware to operate, then Datatrend would like you to take a moment to assess whether you can relate to any of the following challenges or goals:

• Does waiting for your customer to make their hardware selection add time or friction to your sales process?
• Are your deployment cycles (time to revenue) taking longer than you would like?
• Are your customers asking you to be a one-stop shop?
• Would you like a consistent solution that is supported globally?
• Are you looking for new ways to increase revenue and margin?

Consider a new approach ... Instead of the typical, time-intensive mix-and-match software and hardware approach, integrated appliances offer an entire business solution in a simple, easy-to-implement application integration package. Customers more readily see the value, and solution providers make it easier for their customers to do business with them.

In developing our integrated appliance solutions, Datatrend has developed a partner program specifically for ISVs and other solution providers. This program is for vendors who are looking to partner with an IT infrastructure solution provider that can help them provide a total solution - combining the vendor's product/solution (such as application software) with server/storage infrastructure in a fully integrated solution - for their customers. If you are looking for a value-added partnership which can help you grow your sales, shorten the selling cycle, and serve your customers better, then consider speaking with Datatrend to determine whether partnering make sense.

Industry Specific or Cross Industry Applications?

Datatrend teams with providers of industry specific application as well as with providers of cross industry applications. Some examples include:

• Telecommunications / Next Generation Network - VoIP, VOD, and IPTV applications
• Digital Video Solutions - video surveillance, video content production and broadcast for media and entertainment
• Health Care and Life Sciences - including medical imaging, radiology applications, and PACS
• Cross industry applications - e.g. Oracle, Microsoft Dynamics, ScaleMP

Or, your product/solution may not be a software application at all but rather a device or other product which requires server and/or storage hardware to operate. Whatever the case, partnering with Datatrend to provide a total solution for customers is a proven way to grow sales, make incremental margin, and increase customer satisfaction.

Additional Resources

Integrated Appliance Solutions: Gaining Momentum Among Software Vendors and Their Customers A Series of Reports by Datatrend Technologies Brochure - Integrated Appliance Solution Services At-a-Glance (PDF) Presentation - Teaming with Datatrend to increase sales and shorten time to implementation (PDF) How Datatrend builds fully integrated solutions Integrated Appliance Solution (IAS) Partner Program