Datatrend Newsletter: Q1 2009

President's Perspective

Diversified Commitment In Partnering
More than ever, reducing costs while meeting the demand of business and user requirements, is a focus item for line of business and information technology executives. This issue of TrendSetter highlights a diverse set of cost savings opportunities.

[ read more ]


Four Tips to Optimize Your Data Center and Reduce Costs

Many companies recognize that their data centers are not as efficient or streamlined as they could be. In a difficult economy, efforts to improve performance and productivity and reduce the cost of operations become more important than ever. [ read more ]


System x Virtualization Reduces Operating Costs While Increasing Flexibility

With the buzz about virtualization in the industry today, it should come as no surprise that a discussion on leveraging technology to reduce costs would include some recommendations on virtualization.

[ read more ]


POWER6 and AIX: Powerhouse Performers for the UNIX Environment

The UNIX® server platform boasts some of the highest server utilization rates in the IT world, with rates over 70% not uncommon. This makes UNIX an ideal environment for virtualization to reduce costs and increase flexibility.

[ read more ]


Datatrend Meets Your Connectivity Needs

In today's economy, implementation of a network solution has to be fast, efficient and accurate. Even existing networks can be greatly enhanced by reducing the complexity of network cabling and components. This reduces capital equipment and maintenance costs.

[ read more ]


The Cost of Infrastructure Inefficiency

Did you know that...

  • By 2010, there will be 38 million physical servers - a 700% increase over the past 15 years
  • It costs 50 cents for power and cooling for every $1 spent on servers
  • It costs $8 in maintenance for every $1 spent on new infrastructure
  • The average cost for physical IT space is $1,000/square foot, $2,400 per server and $40,000 per rack

Source: IDC

Tech Tip: Simple Linux Tips And Tricks

Confirming the integrity of your downloaded ISO source code is simply a good habit.

After downloading a source ISO file, validate the ISO files integrity before burning the ISO file to a CD. This can be done using the md5sum value. The md5sum allows you to confirm that the ISO file has not been corrupted during the download process.

[ read more ]

Free x86 Webinar Series

"How will you fund your virtualization initiative?"

Wednesday, February 11th at 11:00 am CST

[ register now ]






Trendsetter Archives and Subscriptions

We publish this newsletter quarterly for our valued customers.

To review past editions or add colleagues to the distribution, click the links below:

[ archives ]

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President's Perspective


Mark Waldrep Diversified Commitment In Partnering
More than ever, reducing costs while meeting the demand of business and user requirements, is a focus item for line of business and information technology executives. This issue of TrendSetter highlights a diverse set of cost savings opportunities.

You can preliminarily explore each solution element presented within this issue and work with Datatrend to assist you in the analysis and business case development. We will work with you to develop quantifiable payback metrics including the time line involved in accruing benefits and realizing the savings.

Many vendors talk a good game in providing savings, but in these economic times, it is important to have a solid review that proves the benefits and identifies the low hanging fruit within your organization. In many cases, savings projected to kick in down the road in 20 months (as an example), can be realized day one in the form of a creative packaging financing. Hard and soft assets, along with services, can be packaged within a finance wrap whereby the monthly cost of the new facilitation is less than the current (before action) cash outflow.

To clarify, some valid cost savings (payback) opportunities yield a worsening of cash flow for a period of time before the situation flips around and the cost savings kick in. This is okay when an organization's budget allows for a longer term view...but in cases where there also needs to be a positive cash flow improvement in the short term, working with a partner that can package key project investment components can make the difference as to whether the improvement initiative is approved.

Certainly, it does not always make sense to pursue creative financing, nor is it necessary in many instances. Merely having the option and being able to consider structuring alternatives can enhance the business case package presented to executive level authorities that will want to see multiple considerations.

When pursuing infrastructure optimization initiatives that good homework suggested would yield attractive cost reductions, it is important to align with a partner that can demonstrate the given service realm experience, but that can also supplement the project with advocacy services and the ability to be nimble, flexible and creative in the face of project surprises (not even in the vendor's responsibilities). As an example, your organization may "own" a workload with a complex solution stack and where the stack componentry is made up of the given operating system, application layer, web enablement layer, the RDBMS and a high availability pillar. An issue can arise with one of the components in virtualizing (test validation, or a support position, or a pricing policy) that despite all the planning, a new and sudden position is being taken (by the component supplier), that could lead to a material delay. A well-heeled and well connected vendor with industry contacts and influence can advocate for you and solve the matter quickly...getting the project back on time table.

Aligning with a vendor with the partnership philosophy whereby commitment to serve, willingness to advocate, and the desire to apply creativity to out of scope occurrences is a major differentiator when taking on projects that are suppose to yield benefits and where timely and successful conclusion is essential. Datatrend has many client references, associated with each service and technology offering highlighted in this issue of TrendSetter, that will speak to our unusual degree of project commitment and flexibility. If you are interested is investigating such a testimonial, send me a specific request via email at mark.waldrep@datatrend.com. Enjoy this issue and let us know if you would like to explore our credentials and client testimonials.


Four Tips to Optimize Your Data Center and Reduce Costs


Four Tips to Optimize Your Data Center and Reduce Costs Many companies recognize that their data centers are not as efficient or streamlined as they could be. In a difficult economy, efforts to improve performance and productivity and reduce the cost of operations become more important than ever. As you begin to review your data center operations for cost savings or efficiencies, here are four areas that should be at the top of your list.

1. Rationalize your application portfolio.
One of the easiest ways to begin to simplify your infrastructure is through a careful evaluation of your applications to eliminate redundancy and any applications that are no longer needed. Migrating to common applications and sharing applications is a relatively easy way to enhance efficiency.

Before you begin, you will want to get an accurate understanding of the following:

  • What applications do you have?
  • Where do they reside? How do they work together?
  • What databases do they access?
  • What are their critical up-stream and down-stream dependencies?

A thorough data center assessment should provide a complete inventory (servers, applications, utilization rates, etc) that will help you create a road map for optimization.

2. Increase utilization and/or reduce the number of servers in your infrastructure.
Are your servers taking over, hogging your data center space, breaking your budget and running up your energy bill? Many decision makers now consider virtualization and consolidation the solution to server sprawl. But you may still have concerns and questions. The procurement process for a virtualization and/or consolidation solution can be fraught with costly mistakes, as many IT organizations have discovered. All too often, they end up with servers that are too big, too small or simply not configured for what they need.

Datatrend's expertise can help your organization tap into the enormous advantages of server virtualization. From strategy planning to implementation, we'll provide as much – or as little – help as you need. Through a combination of virtualization technology and the application of our deep knowledge in this area, we have helped many clients realize some very impressive outcomes, such as a 30% to 50% decrease in hardware costs; a 70% to 80% reduction in data center space; a 40% reduction in application load times; and overall IT efficiency gains of 25%.

3. Simplify your network cabling infrastructure.
A scalable network infrastructure can improve business productivity by enhancing the delivery of application and services, enabling real-time collaboration tools, and providing more efficient implementation of business processes.

IP-based voice, wireless, and security are among a new wave of advanced applications that are changing the ways in which businesses operate. Understanding and utilizing these new tools can be a key to improving your productivity.

Reducing the complexity of your cabling and other networking hardware can free up floor space and enhance the efficiency of your operation. This also reduces the need to replace cables or other components, reducing your capital expenditures going forward.

4. Automate manual processes.
IT automation is the key to cutting costs and increasing effectiveness in your data center. Data center automation solutions can help you address the explosion in IT costs and growing complexity of IT management. Automating data center processes may help you diagnose problems more quickly and improve system performance and uptime, while making system administrators more productive and reducing costs.

Most companies recognize the value of taking these steps. Actually undertaking a project to gain efficiency, however, may seem daunting. At Datatrend Technologies, we understand what you're going through because we've worked with many companies that share your concerns, questions and uncertainties. We have helped a diverse group of organizations realize their optimization goals, whether the initiative involves x86 servers, UNIX operating system, storage, desktops or other elements of their computing environment. From an initial review of your existing system to help you identify opportunities to installation of a final solution, Datatrend would like to be your partner in achieving the cost reductions that will help you succeed in troubled economic times and set the scene for continued growth and profitability in the future.


System x Virtualization Reduces Operating Costs While Increasing Flexibility


System x Virtualization Reduces Operating Costs While Increasing Flexibility With the buzz about virtualization in the industry today, it should come as no surprise that a discussion on leveraging technology to reduce costs would include some recommendations on virtualization. For the x86 environment in particular, virtualization appears to be the standard and for good reason. Virtualization offers better hardware utilization, greater energy savings through reduced power and cooling requirements, simplified management and often greater reliability. In our work with clients, Datatrend has observed significant hard cost savings through virtualization, such as a 30-50% reduction in hardware costs, a 70-80% decrease in datacenter space, and significant reductions in power and cooling expenses.

One key to the success of virtualization in the x86 environment is IBM's System x platform. System x offers an ideal platform for managing multiple business-critical applications or highly consolidated virtual server environments. Its extreme density and simplified management can have a huge impact on cost reduction strategies.

System x servers such as the x3950 M2 and x3850 M2, built on the fourth generation of IBM X-Architecture, provide performance and scalability up to 64 cores, making them excellent platforms for consolidation and virtualization. An embedded VMware ServerESX 3i hypervisor makes the x3850 M2 ready for virtualization right out of the box. The x3950 M2 features the first Intel Xeon® processor-based 8-socket system to achieve 1,000,000 transactions per minute and surpass that by more than 20%. This system also accelerates TPC-C performance up to 40% over the Intel 7300 processor series-based platform and provides up to 1.5 times better 8-socket TPC-H performance for faster business decision analysis.

Downtime costs money. With multiple workloads running on the same server, reliability becomes more critical than ever. System x's intelligent design includes multiple layers of redundancy and memory protection, combined with advanced availability tools, to keep systems up and running.

Managing energy and reducing heat generation from servers are key concerns in this era of rising energy costs and the move to "go green." With System x servers, IBM has created technologies that help increase performance per watt and help you budget, plan and control power usage.

BladeCenter servers, part of the System x portfolio with capabilities beyond the x86 space, are another technology designed to share important resources, especially power and space, and achieve scalability and parallel processing power within a relatively small footprint. Multiple slim, hot-swappable blade servers fit in a single chassis, allowing servers to share power, fans, floppy drives, switches, and ports to maximize productivity while controlling operating cost.

VMware software is another possible solution. VMware is used throughout the enterprise, from the desktop to the data center, to minimize total cost of ownership of computing infrastructure by maximizing its manageability, flexibility and efficiency.

With today's tighter times, IT departments are challenged to increase computing power while working with smaller budgets. System x may be your route to achieve greater operating efficiency. For more information, contact Datatrend today or check out our x86 Virtualization Best Practices Webinar Series.




POWER6 and AIX: Powerhouse Performers for the UNIX Environment


POWER6 and AIX: Powerhouse Performers for the UNIX Environment The UNIX® server platform boasts some of the highest server utilization rates in the IT world, with rates over 70% not uncommon. This makes UNIX an ideal environment for virtualization to reduce costs and increase flexibility.

In our experiences with our clients, Datatrend has been impressed in particular with the IBM Power Systems platform (formerly System p and pSeries) and AIX operating system. This team of products clearly outperforms other UNIX platforms in terms of server utilization, simplification of infrastructure, and systems management.

At the heart of the success of the POWER6 platform is the IBM POWER6 processor, which has been dubbed the "world's fastest computer chip." This chip, which operates at 4.7 gigahertz, allows you to consolidate servers and handle substantially larger workloads, doubling the frequency and bandwidth of the POWER5 chip while using the same amount of electricity as its predecessor for operation and cooling. In other words, users have the option of increasing their performance by 100% or cutting their power consumption in half.

One of the most successful UNIX virtualization strategies leverages dynamic logical partitioning, micro-partitioning, and other advanced functions of the POWER architecture and AIX operating system. Live Partition Mobility (LPM) allows administrators to transfer workload on the fly from one POWER6 server to another without application downtime. Network connections are preserved, and transactions that were in-process during the migration continue, so the whole event appears seamless to the user. This lets you perform hardware maintenance or upgrades seamlessly without interrupting productivity. This technology also allows workloads to be redistributed when computing needs increase. The bottom line: you can save as much as 50 percent of the cost of unplanned downtime over a five-year period with Live Partition Mobility.

POWER6 has also been called the "world's most powerful consolidation machine" because it can create up to 160 virtual servers in a single box (up to 10 virtual machines on each of the sixteen core processors) through a function called Micro-Partitioning™. Micro-Partitioning runs workloads ranging from large scale database transactions to web servers on the same server, while still meeting user demands for spikes and drops in workloads on individual virtual machines. This optimizes the work environment with maximum flexibility and scalability, giving companies much more for their server investment while controlling operating costs, for an impressively quick ROI.

Datatrend's experience with IBM Power Systems and AIX dates back to 1987 when we became a charter member of the IBM AIX Developer Program. Today Datatrend is one of fewer than 100 IBM Business Partner Innovation Centers in the world. This relationship with IBM has allowed us to gain access to top resources in the company, which we parlay into added value for our customers. If you are considering virtualization in the UNIX environment, give us a call. We would be happy to put our expertise in POWER6 and AIX to work for you.


Datatrend Meets Your Connectivity Needs


Datatrend Meets Your Connectivity Needs In today's economy, implementation of a network solution has to be fast, efficient and accurate. Even existing networks can be greatly enhanced by reducing the complexity of network cabling and components. This reduces capital equipment and maintenance costs.

Datatrend Technologies specializes in full-service design, installation, and maintenance of network projects across a wide range of industries. Datatrend has a solid track record building virtually every type of network, including voice, data, fiber, and wireless environments. Our skilled, experienced consultants and engineers work closely with your entire project team to develop an optimal and cost-effective design and customize your project to meet your particular needs.

From single-site installations to large-scale national or global rollouts, our work adheres to national, state and local codes, as well as the most rigorous industry and manufacturer standards (BICSI, NEC, NESC, TIA, EIA, IEC, ANSI and CSA).

We also have expertise with many of the newer technologies that have emerged to improve productivity. We have worked with and installed digital video solutions, video surveillance/security systems, digital signage, flat panel displays, self-service kiosks, as well as IP-based voice, wireless, and security solutions.

As an added bonus, in addition to manufacturer's warranties for hardware and software, Datatrend offers an extended 20-year warranty on every installation we perform. If we install it and maintain it, we guarantee it.

Dealing with an experienced consultant such as Datatrend can dramatically enhance the productivity of your network, reduce administrative costs, help you accomplish your goals and realize a return on your investment more quickly, and achieve all this with minimal impact on your network.




Tech Tip: Simple Linux Tips And Tricks

Simple Linux Tips And Tricks
  • Confirming the integrity of your downloaded ISO source code is simply a good habit.

    After downloading a source ISO file, validate the ISO files integrity before burning the ISO file to a CD. This can be done using the md5sum value. The md5sum allows you to confirm that the ISO file has not been corrupted during the download process.
  • Use the following command for verification:

    md5sum -c linux.iso.md5
  • The command to create an md5sum is:

    md5sum linux.iso > linux.iso.md5
  • To determine the size of all directories in the current directory:

    find . -maxdepth 1 -type d -print | xargs du -sk | sort –rn
  • To determine which directories are taking up the most space on the hard drive use the following:

    du -sk * | sort -n

    This will list the base-level directories in the current directory. It will also include the size of sub-directories.
  • To list base-level directory sizes in the current directory , largest to smallest, enter:

    du -S | sort -n -r | more
  • To list all sub directories in the current directory, enter:

    ls -alF | grep /$
  • Use the nohup command to continue running the command after log out, example:

    nohup program or nohup %1
  • To return to your home directory:

    cd ~ or cd
  • To return to the previous directory location enter:

    cd –
  • If you encounter problems during an untar of a package and need to clean-up the files you can perform :

    rm 'tar ftz nameofproblempackage-1.0.0.tar.gz'
  • Use the import command to create an X windows screenshot, example:

    import background.jpg

    Make a box around the item you want to retain with your cursor and hit enter.
  • To unzip more than one file simultaneously, use:

    unzip "*" (quotes are required, unzip * does not work).




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