Summary

A national franchisor and operator of fitness centers needed to assess infrastructure environments and remediate each site not conforming to corporate standards. Datatrend conducted site assessments on 1,424 gym locations to baseline each club against corporate standards. Additionally, Datatrend conducted a comprehensive security and compliance assessment as well as constructed remediation profiles. This engagement enabled a future-state infrastructure environment at the organization.

Customer Profile


- Fitness Industry
- 1,500+ Locations
- 10 Million+ Members
- North America-Based

The Challenge

A nationwide franchisor and operator of fitness centers was preparing to drive future customer engagements through advancing its IoT programs, enabling member interaction, and improving the overall customer experience.

There was concern that the infrastructure at its 1,420+ existing franchise locations may not meet new network standards, nor be able to support future technologies that drive customer experience programs.  They had little quantifiable security and compliance information.  Corporate leadership recognized the potential vulnerabilities within the environment and needed a solution.

The fitness organization needed to assess infrastructure environments and remediate each site not conforming to corporate standards. This initiative required a partner with the depth and breadth of knowledge, technical and project management skills, and geographic coverage for this wide-scale project.

The Solution

The fitness club organization engaged Datatrend to conduct site assessments on 1,424 gym locations to baseline each club against corporate standards. Datatrend developed a solution engaging 180 different vendors from our nationwide network of installation technicians, many of whom were used for site assessments, along with automated quoting tools to scale and meet Planet Fitness quality and timeline requirements. Additionally, technicians utilized a tool to provide information, photos, speed test results, and DHCP tests from the site, giving real-time feedback to the customer.

The franchisor also engaged Datatrend to conduct a comprehensive security and compliance assessment.  This assessment included penetration testing of their environment, as well as a combination PCI (Payment Card Industry) assessment, comprised of a strategic assessment and a QSA (Qualified Security Assessor) onsite assessment.

Lastly, Datatrend constructed seven (7) different remediation profiles, amended current standards, and updated site to standards.

The Result

Security consulting services positioned Datatrend as a strategic partner for the fitness club organization as they looked to Datatrend for solutions for ongoing IT/business issues. Datatrend earned the trust of their IT team to continue to provide delivery services and solutions.

The remediation profiles and updated standards enabled a future-state infrastructure environment at the organization.  This environment offers each franchise location the ability to better adhere to its code of ethics.  Additionally, upgrading to corporate standards enabled franchises to focus on member engagement, drive future revenues and profits, and establish a platform with the agility needed to thrive.

CALL TO ACTION!

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